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Beijing LUXOTTICA Showroom

4274 2018-12-12T18:32:34 11
设计机构: Lapis Bureau 深圳市雷小贝设计有限公司
作品类别:商业空间
Beijing LUXOTTICA Showroom说明:

LUXOTTICA'S CORPORATE BLUE RESEMBLES THE SKY IN NEW BEIJING'S SHOWROOM

LUXOTTICA公司的新北京“蓝天”展厅

 

Luxottica decided to set in Beijing a new showroom and office space combined, located within the Pomegranate Centre, with Ray-Ban and Oakley dedicated branded corners, and several multi-brand displays of luxury glasses. 

 

The originally irregular shape of the building is perceived regular and symmetrical once stepped inside the showroom, thanks to the insertion of a diagonal wall that accompanies the customers towards a circular flow within the open space and the branded display islands, hence allowing the architects to insert functional spaces for the back-of-house and office-needs required by the client. 

 

The design of operative zones such as workspaces and meeting areas has been done taking in consideration visual connections, easy accessibility, and free circulation. The enlightened displays of the main brands play as a colorful and appealing background within the light and clear colors of the environment. 

 

The details are kept raw and clean, with the blue ceiling and the diagonal lighting system becoming the main design orientation, ensuring a unique look to the showroom and reflecting the Luxottica corporate identity.

 

The height of the main gates determines the edge between the white plastered walls and the blue painted rough surfaces, recreating the feeling of a faux-ceiling. The windows are partially screened with semi-transparent foil on the eye-height, and with a blue-dotted pattern on the taller edge of the windows, allowing simultaneously privacy, sun-screening, and diffused natural light.

 

The single branded displays are easily moveable around to satisfy different needs of layout options, especially important during corporate events, when different group, buyers and distributors show up simultaneously. The vertical surfaces left mostly blank allow different projections or the presence of advertising light-boxes. In such way, the rather small footprint of the building can be properly exploited at its maximum capability, and be a multi-functional and flexible space.

 

Luxottica决定在北京设立一个新的陈列室和办公空间,位于北京石榴中心,为Ray-BanOakley设立了专用品牌角落,以及多个品牌的豪华眼镜展示。

 

原本不规则的形状的建筑物一旦进入陈列室就会被认为是规则和对称的,这要归功于在展厅内一堵对角墙,该墙使消费者可以在开放空间和品牌展示柜之间形成圆形的行走路线,从而得以让建筑师可以划分的功能区域,满足客户的使用需求。

 

工作区域和会议区域等其他区域的设计充分考虑了视觉衔接,易于接触和自由行走的需求。主要品牌的启蒙式展示在明亮、清晰的环境色彩中扮演着丰富多彩、吸引人的背景。

 

细节保持原始和干净,蓝色天花板和与对角线平行的照明系统成为主要的设计元素,确保展厅的独特外观和反映Luxottica企业形象。

 

主入口门的高度决定了白色抹灰墙和蓝色天花之间的界限,重现了人造天花板的感觉。窗户部分采用半透膜覆盖在眼睛高度,窗户较高的部分有蓝色圆点的渐变图案,可同时保护隐私,起到遮阳和漫射自然光的作用。

 

品牌的显示器可以轻松移动,以满足不同的布局选项需求,当公司举办活动期间,不同的群体,消费者和经销商同时出现时,这种设计就发挥它重要的作用。大部分墙体留空,是为了提供给公司投影不同的内容或放置广告灯箱时使用。以这种方式,使得建筑物在有限的空间里充分发挥最大的宣传效果,并且提供多功能的灵活空间。

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